Image SEO
Optimize Your Visual Content for Higher Search Rankings

Writing Alt Text That Is Friendly to Search Engine Optimization

Alt text (alternative text) describes an image for search engines and visually impaired users.

• ✔ Offer brief, content-rich, keyword-packed descriptions.
• ✔ Steer clear of keyword stuffing. Your #1 priority should be to write natural-sounding, descriptive sentences.
• ✔ Example: Instead of "image of a laptop", say "Sleek silver laptop on a wooden desk with a cup of coffee."

Implementing Image Structured Data (Schema Markup)

Search engines are better equipped to understand image content when schema markup is in place.

• ✔ Image schema should definitely be implemented to aid in search visibility.
• ✔ Product images should be marked up for rich results in Google.
• ✔ The chances of images appearing in featured snippets should be maximized by any means necessary.

For Better Indexing, Create an Image Sitemap

Including images in an image sitemap allows search engines to crawl and index them quicker and better.

• ✔ Use tools such as Google Search Console to generate an XML image sitemap.
• ✔ Make sure you use descriptive captions and metadata.
• ✔ Ensure that your images are crawlable and indexable.

Ensuring Mobile Optimization of Images in Responsive Web Design

An effective approach to adjusting images according to the wide variety of device sizes, shapes, and orientations involves using the aspect-ratio CSS property and the object-fit property.

• ✔ Use CSS media queries to adjust images according to screen size.
• ✔ Optimize images for mobile-first indexing.
• ✔ Ensure images scale properly across all devices.

Using Next-Generation Image Formats

Today’s image types are more efficient and effective.

• ✔ WebP, AVIF, and HEIF are modern image formats that keep good quality while making file sizes smaller.
• ✔ Shrinking the images reduces the loading time and improves our SEO score at the same time.
• ✔ Example: Changing from JPEG to WebP can reduce file size by 30–50%.

Leveraging EXIF Data for SEO

• ✔ EXIF (Exchangeable Image File Format) data is metadata that directly pertains to an image.
• ✔ It aids search engines in comprehending the nuances of an image, such as what kind of camera it was shot on, where it was shot, and when it was shot.
• ✔ It can help increase rankings for localized image searches.

Making Images for Social Media Search Engine Optimized (SEO)

• ✔ Use dimensions that are friendly to social media to ensure that they display correctly.
• ✔ Use Open Graph (OG) and Twitter Card tags to improve their chances of being shared.
• ✔ Use enticing captions and hashtags to boost their chances of being seen.

Watching How Images Perform with Analytics

• ✔ Keep tabs on impressions, clicks, and rankings for images with Google Search Console.
• ✔ Watch the bounce rates and engagement for our image-heavy pages.
• ✔ Work on any underperforming images based on what the data is telling us.